THE INFLUENCE OF EXTERNAL AND INTERNAL FACTORS ON THE EFFECTIVENESS OF THE ORGANIZATION’S MANAGEMENT

This article raises the issues of the effectiveness of the organization’s management, the influence of many factors of the organization on employees and the development of the organization. The external and internal factors of the organization are being clarified. It is noted that it is necessary to take into account a number of key characteristics of environmental factors: their interconnectedness, complexity, development, variability and uncertainty. The internal environment of a company is considered as a set of factors that influence its competitive position and financial results within corporate boundaries. The result of the analysis of the internal environment of the company, the importance of its resources, abilities and competencies is noted. The main recommendations for improving the effectiveness of the organization’s management are formulated. The need for interaction with suppliers, competitors and “contact audiences” was noted, combining efforts to create new products and better meet customer needs. The dependence of business success on the ability of management to effectively manage all factors, adapt to changes in the external environment and constantly improve its processes is noted. The necessity of competent management is considered not only in matters of strategic planning, but also operational management, staff motivation, task control and execution, and the ability to make decisions in conditions of uncertainty.