FEATURES OF THE DIGITAL GENERATION IN THE HR MANAGEMENT SYSTEM IN THE CONTEXT OF THE THEORY OF SOCIAL REGULATORS

The article discusses a number of topical issues related to the development of modern society, including Russian. The issue of generational differences and their impact on the functioning of the state, the formation of traditions, norms, and values is increasingly attracting interest among researchers. The work examines the theory of generations by N. Howe and W. Strauss, which provides valuable information about the characteristics of social development. The consideration of social regulators is based on the theory of the Russian scientist N.L. Zakharov. Particular attention in the article is paid to the new digital generation Z in the context of the theory of social regulators, which becomes logical taking into account the features of the management system in modern conditions.