THE ROLE OF AUTOMOTIVE DEALERSHIP CENTERS IN THE DEVELOPMENT OF THE TECHNICAL POTENTIAL AND ECONOMY OF THE DPR

The article is dedicated to the study of the impact of automotive dealership centers on the development of the technical potential and economy of the Donetsk People's Republic (DPR). The paper examines the key functions of dealers and analyzes the experience of Russian dealership networks. Special attention is given to the role of dealership centers in providing high-quality vehicle maintenance and their influence on the regional economy. The article proposes a concept for the development of dealership centers aimed at enhancing their competitiveness in the emerging automotive market of the DPR. The author emphasizes the importance of strategic planning and infrastructure modernization for long-term growth and the republic's development.