Brand Preference and Customer Satisfaction Towards Wet Grinders in Coimbatore District

Electrical appliances are considered as part and parcel of every household. People tend to use various electrical appliances such as electric fans, mixer grinder, wet grinder, air cooler, microwave oven, iron box, toaster, etc. They satisfy the basic needs of the customers and provide a lot of assistance in cleaning and maintaining houses, preparing food items, etc. Wet grinder is an appliance which helps to grind the rice or cereals mixed with water. Manufacturers supply variety of wet grinders at the disposal of their customers. It is expected that the wet grinder supports the family members to get the benefits of quick cooking and convenient preparation of food. Being an industrial zone, Coimbatore District has a lot of wet grinder manufacturers. So, the customers in Coimbatore District have a lot of brands of wet grinders. The customers have different reasons for the purchase of wet grinders and for the preference of a particular brand. In this study, the researchers have analyzed the brand preference and customer satisfaction on wet grinders in Coimbatore District.