Designers' interpretations in the creation of digital ephemera on social media platforms using the Qualitative Comparative Analysis (QCA) method

Technology advancements have significantly impacted the speed and efficiency of the design process, leading to changes in content production and dissemination on digital platforms. Consequently, the attention span and relevance of these messages have become ephemeral. This new scenario involves the graphic designer creating messages for digital media, especially in virtual communities. Thus, first, we seek to establish a solid and comprehensive definition of digital ephemera within the context of graphic design. The methodology consists of data analysis through semi-structured interviews conducted with graphic designers from Tijuana and San Diego via conferencing platforms. The data collected is then analyzed using the Qualitative Comparative Analysis (QCA) method. This research aims to describe and analyze the phenomenon of designing messages with a 60-second lifespan on social media platforms. Therefore, a systematic approach and categorization of concepts are explored across the interconnected domains, ensuring a comprehensive definition of digital ephemera.