Analysing Producer's Managerial Skills in the Cattle Livestock: The study Focuses on the Northern Region of Malaysia

The global cattle livestock business has experienced significant growth, driven by increasing purchasing power and technological advancements.The livestock industry's survival and progress rely on the industry chain's overall strength.Therefore, it is essential to study the managerial skills of cattle producers and their impact on the business performance of the livestock industry in the Northern Region of Malaysia.This study does not aim to analyse livestock development and trends in Malaysia comprehensively.The findings suggest that the Department of Veterinary Services (DVS) of Malaysia has the potential to play a crucial role in enhancing operations and marketing among cattle producers.This could be accomplished by implementing tailored training programs, workshops, or seminars that address specific marketing challenges and opportunities within the local context.By providing insights into market trends, consumer preferences, and effective promotional techniques, Veterinary Services can empower producers with the necessary tools and managerial skills to navigate the marketplace more effectively.The results of this study offer valuable insights that can benefit academics and industry practitioners.