Practical aspects of the Office of Competition and Consumer Protection’s activities on the Internet to protect consumers and ensure fair competition

The President of the Office of Competition and Consumer Protection is the central government administration body responsible for shaping and implementing competition and consumer protection policy in Poland. The scope of its competences has been clearly defined in the law. The aim of the article is to focus on the implementation of these competences in a practical aspect, focusing on activities on the Internet. The analysis is based on issues related to competition and consumer protection law, administrative law, as well as issues related to marketing and the use of the latest trends in marketing. The author asks to what extent the use of these trends by a public administration body affects the effectiveness of its operation and building trust in it. The article contains many examples resulting from nearly two years of observation of the Office of Competition and Consumer Protection’s activities on the Internet. At the same time, the author refers to specific legal acts, statistical data from the Office of Competition and Consumer Protection reports and her own conclusions in the field of public institution marketing.