Images Construction of Chinese Medicine in Chinese Media Discourses

Presenting compelling stories of Chinese Medicine is a priority to spread Chinese culture to the world and enhance China’s international position. Based on extended unit of meaning as theoretical framework, the paper combines qualitative analysis with quantitative analysis to carry out the research about image construction of Chinese Medicine in China Daily. Through analysis of collocation, colligation, semantic preference and semantic prosody, the research finds that China Daily constructs an image of Chinese medicine as an alternative and complementary healthcare system that encompasses a variety of therapies and works in cooperation with Western medicine. It highlights Chinese medicine's global recognition as a Cultural Heritage of Humanity, its integral role in Chinese culture, and its reputation as a trusted healthcare system that transcends national boundaries.