Digital Literacy and Lifelong Learning Disposition as Drivers of Innovative Work Behavior and Higher Education Performance: A Mediated Moderation Framework

Cyber entrepreneurship, facilitated by advancements in information technology, represents a transformative form of entrepreneurship. Despite the pivotal role of innovative work behavior and higher education performance in driving the success of IT entrepreneurs, there is limited research on the connection between digital literacy and the innovative capacity of employees. Addressing this gap, this study examines the influence of lifelong learning dispositions on digital literacy and its outcomes. Drawing on the social exchange theory (SET), the research employs a partial least squares algorithm to analyze data collected from 245 IT entrepreneurs working at Malaysia Cyberjaya IT Park. The findings reveal that digital literacy significantly enhances innovative work behavior and higher education performance. Furthermore, lifelong learning disposition mediates the relationship between digital literacy and these outcomes. Additionally, creative thinking and resistance to change moderate the impact of lifelong learning disposition on innovative work behavior and higher education performance. The study discusses how these insights contribute to understanding innovative work behavior and performance, providing actionable strategies for organizations to address these critical factors in workforce development.