Role of digital knowledge in employees’ capacity building in the Jordanian telecommunications companies

The main objective was to define whether the usage of the digital knowledge can be useful in employees’ capacity enhancement in the Jordanian telecommunications companies. The research study employed the descriptive analytical approach, and the study sample included the employees in Jordanian telecommunications companies, 250 in number. Thus, the researcher used a sample that was random and was given a hundred and sixty administrators. The research tool was an online survey, the respondents of which were contacted through e-mail and (114) questionnaires were returned for statistical processing. However, the researcher applied some statistics, which include the inflation coefficients test of variance, the skewness coefficients, and the one-way ANOVA analysis. More specifically, the independent variable which includes the tech knowledge was deemed of great importance ranging from (4.22- 4.33) with the mean of the three projects at (4.26). The second highest mean pertained to the variable of the “knowledge creation and acquisition” the scores of which were set at (4.33). The analysis also indicated that the dimensions of the dependent variable namely employees’ capacity obtained a high importance score of (4.20-4.22) with a mean score of (4.21) while the variable of sensing capacity received a mean score of (4.22) Taking the lowest score was the focusing capacity mean score of (4.20). The study also noted the acceptance of the main hypothesis and its three sub-hypotheses as indicated by the findings. The study therefore suggests the need to work on popularizing digital culture among the employees and training and developing their skills to meet the requirement of digital knowledge to enable them to manage its ever evolving nature without resorting to programmers since it is integral to the business.