INTEGRATION OF SENSORIAL PROPERTIES INCREATIVE PROCESS DESIGN

Visualize the levers, the tracks to improve the experience of people by questioning each of the activities and / or tasks performed. In a product development strategy, it is highly important to identify the opportunities for improvement and innovation. We highlight the importance of identifying what people do, think and feel. The focus is on the user’s actions and emotions before, during and after the observed life situation. Identifying obstacles and problems encountered by people during their interactions with products or services is a crucial step in a product innovation project. We have shown that projecting oneself in the place of people in order to better understand their needs and behaviour is an important step. Acquire as much knowledge as possible about the life context of the future product: what, where, when, how and with whom? Imagine and propose innovative solutions respectful of individuals and nature. The idea book is a collection of the project team’s thoughts. Each team member can create their own idea book. The idea book brings together all the creative ideas explored by the project team. Its materialization is completely free. Our approach makes it possible to guide design projects in a responsible philosophy that makes sense for the design team and targeted people.