INNOVATION BY DEVELOPMENT OF PRODUCT: FROM SENSORY MARKETING TO SENSORY DESIGN

To maintain market leadership, companies must continually develop new products that align with consumers' needs and preferences. The objective of this study is to assess a novel product design and identify its sensory attributes that significantly influence consumer choice. Amidst a competitive and evolving market landscape, the manufacturing department faces the challenge of effectively meeting consumer demands and preferences. This study proposes a multi-sensory design approach that integrates various scientific and technological disciplines to create products that are “intelligent”, “reliable”, and “ecological”. Central to this approach is placing the end-users at the forefront of design thinking, ensuring their needs, expectations, and characteristics are considered at every stage of the innovation process. Addressing this overarching challenge necessitates a comprehensive examination of the emotional, sensory, ergonomic, sociocultural, functional, technical, ethical, and aesthetic aspects encountered by individuals across diverse life situations. By the unic design proposed, at the heart of this endeavor lies a newly proposed product, offering the opportunity to compare the newly developed product design with its predecessor.