Google Trends Analysis of Online Interest in English Language Learning in Sri Lanka (2011-2024)

Online search trends for English language learning may reveal evolving preferences and demands for language acquisition in the modern day. This study explored the online interest in English language learning among internet users in Sri Lanka from 2011 to 2024, utilizing Google Trends data to analyze search behaviors. Temporal and geographical variations in relative search volumes for selected search terms related to English language learning were examined. According to search trends, public interest in courses, classes, diplomas, and degrees in English has gradually increased over time, then dropped temporarily in the initial phase of the pandemic, only to rise again to a plateau between 2022 and 2024. Regional analysis highlighted disparities in interest levels across different provinces; interest in the term ‘learn English’ was most prominent in the Western Province; interest in English courses and diplomas was highest in Sabaragamuwa Province. In terms of seasonal variations, peak search volumes for most terms before the pandemic were in September and January, whereas after the pandemic, peak interest occurred in February and September. Concerning subject areas, a shift in interest towards English literature compared to English as a Second Language and Linguistics was seen. With regard to the English language proficiency tests, a clear drop in interest for IELTS occurred during the pandemic, but with the economic recession and the migration of professionals that followed, interest in the IELTS spiked in 2022 and 2023, only to decline again afterwards. This research contributes to the understanding of how online resources and global events influence language learning trends, offering valuable insights for policymakers and educators. Keywords: English language learning; online learning; google trends; education