FUNCTIONS OF EMOTIONAL CONNOTATION IN ENGLISH WOMEN'S MAGAZINES THROUGH LITERARY DEVICES

The paper explores the complex process of perceiving emotional connotation triggered by stylistic devices in English women's magazines and the impact it exerts on the female readership. The core of the study is the emotional connotation created by literary devices, namely, metaphor, epithet, oxymoron, hyperbole, simile, personification, rhetorical question, parallelism, anaphora, and alliteration. By employing the method of textual analysis and focus group research method, the research elucidates the functional range that implied emotional connotation may have on the reader, namely, information and advice, inspiration and aspiration, fashion and beauty, community building, empowerment, advocacy and awareness, educational function, cultural representation, social commentary, consumerism and advertising, and entertainment and escapism. The article presents an elaborate analysis of the implied emotional connotation underlying each literary device in question in English women's magazines and the functional impact it creates.