Assessment of the global artificial intelligence market in healthcare

Recently, there has been a significant increase in the use of artificial intelligence in healthcare, an increased trust of healthcare providers in artificial intelligence, and the interest of investors in the development of healthcare solutions based on artificial intelligence. The vast majority of providers of medical services and technologies, as well as of biomedical companies, are using artificial intelligence which confirms the great demand in the field of health care. The increased adoption of artificial intelligence techniques in medical applications has led to the focus of key market participants on new products and technical connections to expand commercial production. The object of research is the world market of artificial intelligence in healthcare. Factors influencing the market positively and negatively have been identified. The general characteristics are given, as well as key points of the state and development of the market. The market is segmented by geographic regions, applications, therapeutic area support, market components, technologies, and usage. According to the segmentation of the world artificial intelligence market in health care by geographical regions, the largest market share belonged to the segment of the North American region (45 %); by application – to clinical trials segment (22.7 %); by the support of therapeutic areas – to radiology segment (75 %); by artificial intelligence components – to software segment (41 %); by technologies – to machine learning segment (33.1 %); by use – to medical imaging and diagnostics segment (27.1 %). The main strategic trends and directions of further development of the market of artificial intelligence in health care are provided. The dynamics of the market in terms of growth factors, market opportunities, limitations, and challenges are considered. Important factors inhibiting the development of the artificial intelligence market in the field of health care are the lack of qualified specialists and ineffective cooperation between the public and private sectors. Data on competitive tech giants and artificial intelligence healthcare powerhouses are provided.