Research and system implementation of smart launch based on consumer big data

In order to solve the problem of accurate launch of cigarette products, an cigarette smart launch system was established based on consumer big data, aiming to improve the efficiency and effect of cigarette market launch through more scientific and accurate methods. By building a big data labeling system for end consumers and using big data batch processing pipelines, dynamic assessment of the sales potential of different terminals can be achieved. Furthermore, a variety of launch modes were designed and implemented, including "by grade" launch, "grade × label" launch, "grade + label expansion" launch, and new product selection point launch strategies. Through the intuitive visual interface and convenient interactive functions, the system greatly improves the efficiency of cigarette launch strategy formulation. The system was applied in the Yulin cigarette market in Guangxi, and the delivery accuracy rate increased by 14.8%. In the application of the Jinan market, customer satisfaction increased by an average of 12%.