Design and Implementation of an AI-Based Green Marketing Decision Support System

To enhance the market competitiveness of enterprises in the context of sustainable development, an intelligent technology-based green marketing decision support system is constructed. Methods such as multi-source data collection and preprocessing, intelligent analysis, and decision optimization are employed to study data processing and decision-making paths in green marketing. The analysis suggests that this system, through real-time data analysis and intelligent forecasting, can effectively improve decision-making efficiency, optimize resource management, and achieve a balance between economic benefits and environmental responsibility.