Investigating Need of Digital Marketing to Enhance the Applicability of IoT for Medical Application

IoT technology medical applications have the power to significantly raise patient care and operational efficiency in hospitals. Still, the complete benefits of this integration are lost due to ignorance and rejection. This paper investigates the relevance of digital marketing in supporting medical IoT solutions. Examining the influence of contemporary marketing approaches on IoT adoption rates reveals that targeted digital marketing initiatives are required to boost visibility, motivate user interaction, and drive the adoption of IoT solutions in healthcare facilities. The study employs a mixed-methods approach combining quantitative analysis of digital marketing KPIs with qualitative viewpoints from experts in the industry to identify what elements of marketing campaigns are most critical for success. By removing adoption barriers, educating stakeholders, along with underlining real advantages of IoT solutions, results suggest that customised digital marketing activities may greatly increase value of IoT technology in health care applications. The report finishes with suggestions on how healthcare sector may better employ IoT technology by way of establishment of all encompassing digital marketing strategies utilising contemporary tools along with technologies.