Enhancing Customer Retention: A Comprehensive Analysis of Churn Prediction with KNN
Customer churn prediction is important for companies that want to keep their customers. The research paper shows how well the K-Nearest Neighbors (KNN) algorithm can predict when customers might leave. After various attempts and evaluation, KNN algorithm guessing abilities and methodology for Churn prediction using this algorithm the information indicates that KNN shows good results in directly defining customers likely to churn., offering valuable insights for dynamic holding strategies. While incorporating churn insights KNN provides worldwide vision of churn activity authorizing various businesses to adjust the interface. Furthermore., acceptance creates straightforward schemata for decision-making., trust within colleagues., and the opportunity for organizations to integrate new talent rapidly. In as much as organizations manage gradually complicated acknowledged prospect., the like of KNN appear as a practical process that is a necessity for maintaining perpetual customer relations and imposing consistent outcome.
Authors
- Daksh Rawat
- Manisha Aeri
- Piyush Bagla (ORCID: https://orcid.org/0000-0002-1664-7787)
- Devansh Khetarpal
- Isha Khetarpal
- Abhishek Upadhyay
Institutions
- Graphic Era University (IN)
Publication Details
- Published
- 2024-11-13
- DOI
- https://doi.org/10.1109/ictacs62700.2024.10840800
- Citations
- 3
- Primary Topic
- Customer churn and segmentation
- Type
- article
- Field-Weighted Citation Impact
- 1.32