Integrating Green Economy with Social Values in Batudulang Coffee Farmers, Sumbawa, Indonesia

This article investigates how to integrate a green economy with social values and political engagement among Batudulang coffee farmers. The goal is to promote sustainable economic development while preserving natural resources and local culture. The village faces challenges in balancing modernization with traditional practices. While social values are strong, natural resource conservation is hindered by rapid development. To address these issues, this study uses a participatory action research approach, involving farmers in every stage. Data is collected through observation, interviews, and discussions. The findings highlight the potential of integrating local knowledge and sustainable practices to improve economic well-being while protecting the environment and cultural heritage. Community participation in ecosystem conservation is crucial, but requires stronger leadership and communication.

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Publication Details

Journal
Jurnal Riset Manajemen Komunikasi
Published
2024-12-30
DOI
https://doi.org/10.29313/jrmk.v4i2.4703
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
0.00
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article

Integrating Green Economy with Social Values in Batudulang Coffee Farmers, Sumbawa, Indonesia

Saifuddin Anshori, Dedi Supriadi
Jurnal Riset Manajemen Komunikasi
SMEs Development and Digital Marketing
article

Integrating Green Economy with Social Values in Batudulang Coffee Farmers, Sumbawa, Indonesia

Saifuddin Anshori, Dedi Supriadi
article en

Abstract

This article investigates how to integrate a green economy with social values and political engagement among Batudulang coffee farmers. The goal is to promote sustainable economic development while preserving natural resources and local culture. The village faces challenges in balancing modernization with traditional practices. While social values are strong, natural resource conservation is hindered by rapid development. To address these issues, this study uses a participatory action research approach, involving farmers in every stage. Data is collected through observation, interviews, and discussions. The findings highlight the potential of integrating local knowledge and sustainable practices to improve economic well-being while protecting the environment and cultural heritage. Community participation in ecosystem conservation is crucial, but requires stronger leadership and communication.

Jurnal Riset Manajemen Komunikasi
Openalex Percentile: Top 49%
SMEs Development and Digital Marketing
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