Strategies for Enhancing Audience Engagement in Cultural Exhibition Space Design

In this study, we explored strategies to enhance audience engagement through cultural exhibition space design. Utilizing the Evaluation Grid Method (EGM) and the Kano Two-Dimensional Quality Model, this research aims to identify key spatial design factors that influence emotional and cognitive engagement from the consumer's perspective. This includes examining how spatial layout, interactive devices, and the presentation of cultural elements can enhance the overall experience of the audience. The research methodology combined in-depth interviews and surveys, providing data that helped us analyze which design features most effectively capture and maintain audience interest and participation. The findings of this study offer specific guidance for cultural exhibition designers to improve exhibition space design, thereby attracting more audience participation and enhancing the educational and entertainment value of exhibitions. The study emphasizes the importance of innovative space design in increasing audience engagement in cultural exhibitions, providing an empirical foundation for future exhibition design practices.