“I’m a Barbie girl in a transgressive world” A critical reading of Mattel’s marketing strategy

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SPIRE - Sciences Po Institutional REpository
Published
2024-09-02
Primary Topic
Gender, Feminism, and Media
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article
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article

“I’m a Barbie girl in a transgressive world” A critical reading of Mattel’s marketing strategy

Isabelle Muratore, Gilles Paché, Audrey Hanan
SPIRE - Sciences Po Institutional REpository
Gender, Feminism, and Media
article

“I’m a Barbie girl in a transgressive world” A critical reading of Mattel’s marketing strategy

Isabelle Muratore, Gilles Paché, Audrey Hanan
article en

Abstract

No abstract available for this paper.
SPIRE - Sciences Po Institutional REpository
Centre de Recherche et d’Enseignement de Géosciences de l’Environnement (FR)
Openalex Percentile: Top 62%
Gender, Feminism, and Media
Open Access PDFOpenAlex
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“I’m a Barbie girl in a transgressive world” A critical reading of Mattel’s marketing strategy — Isabelle Muratore, Gilles Paché, et al. · SPIRE - Sciences Po Institutional REpository (2024) | TGRS Research Map | TGRS