The Moderating Role of Technological Turbulence in the Effect of Entrepreneurial Marketing on SMEs’ Performance

The goal of this research is to explore how Entrepreneurial Marketing affects Small and Medium Enterprises’ performance in Jordan and to understand how technological turbulence can mediate the correlation between Entrepreneurial Marketing and Small and Medium Enterprises’ performance. The research can be classified as quantitative, descriptive, and cause-effect. Moreover, it uses convenience sampling and a cross-section approach to gather data through a survey. The data were gathered from 211 owners/managers, who work in Jordanian SMEs, particularly those who worked in the technology industry. Data were entered using SPSS-25, and then the validity, normality, and reliability were checked before testing hypotheses. The findings show that Entrepreneurial Marketing affects Small and Medium Enterprises’ performance, where Stakeholder Orientation is rated the highest effect, followed by Opportunity Focus and Value Creation respectively. Calculated Risk-taking, Pro-activeness, Resource Leveraging, Innovativeness, and Networking do not affect Small and Medium Enterprises’ performance significantly. Furthermore, results showed that technological turbulence did not act as a moderate correlation between Entrepreneurial Marketing and Small and Medium Enterprises’ performance.