THE STUDY OF THE IMPACT OF A FULL-SCALE WAR AND THE TRANSITION TO A MARTIAL ECONOMY ON THE LEVEL OF FINANCIAL AWARENESS OF SOCIETY

The article is devoted to the analysis of the impact of a full-scale war and the transition to a martial economy on the financial awareness and literacy of Ukrainian society. The main consequences of the armed aggression of the Russian Federation, which influenced financial behavior and the level of financial awareness among citizens, have been identified. Historical and cultural factors contributing to the low level of financial literacy, as well as gender aspects affecting the perception of financial instruments, have been analyzed. Key challenges are highlighted, including the low level of educational programs in finance, limited access to information, and the influence of populism. The article also evaluates state initiatives and international support aimed at increasing financial literacy in Ukraine, including the implementation of educational projects and programs. Specific tools are proposed to enhance citizens' financial awareness and strengthen democratic values in the process of integration into the European economic space.