Assessing the Knowledge and Perceptions of Skin-lightening among Students at Simon Diedong Dombo University of Business and Integrated Development Studies (SDD-UBIDS); A Case Study of the Faculty of Integrated Development Studies (FIDS)

Despite the numerous serious harmful consequences attributed to skin lightening outlined in medical and public journals, there is documentary evidence that many Ghanaians indulge in the practice. The main objective of the study was to assess the knowledge and perceptions of skin lightening among students of the Faculty of Integrated Development Studies (FIDS) of Simon Diedong Dombo University of Business and Integrated Development (SDD-UBIDS). The study adopted both quantitative and qualitative research designs. Qualitative data were gathered through in-depth interviews and presented using illustrative quotes, analyzed and interpreted in the form of narratives and descriptions based on the thematic areas. Quantitative data were gathered using questionnaires and analyzed using Statistical Packages for Social Scientist version 20 (SPSS v.20) and presented as charts, tables and percentages. The study revealed that 71% of respondents were unaware of the lethal chemicals and abrasive agents present in skin-lightening or bleaching products and the dangers they pose, while 29% were aware of these harmful constituents’ causes. Respondents were asked about the medium through which they learned about skin bleaching. Forty-two respondents cited the Internet as their source of knowledge. In comparison, 30 respondents mentioned friends, 23 referred to celebrity endorsements on radio or television, three noted billboards, and two indicated family. Hence, respondents use the products without question. Based on the findings, this study recommends that the University Counselling Unit should organise workshops on self-esteem, body positivity, and coping strategies that can empower students to navigate societal pressure and build resilience against negative self-perception. The University Counselling Unit should organise workshops on self-esteem, body positivity, and coping strategies that can empower students to navigate societal pressure and build resilience against negative self-perception.