Novel Creative Technologies Decision Support System for Small and Medium Enterprises: Exploring the Potential, Current Findings and Future Research Consideration

Small and Medium Enterprises (SMEs) face numerous technological barriers in new creative technologies (CTs) adoption efforts, including artificial intelligence, generative algorithms, large language models and other innovative supportive tools utilizations. Still these technologies adoption can enhance SMEs value productivity, efficiency, market visibility, boost their competitiveness and cut costs and resource needs. To empower SMEs to make informed decisions between creative technologies options (also known as Createch solution adoption), be educated on solutions available for them and have direction to proceed, a decision-support system is needed. Our work presents Creative Technologies Decision Support System (CT DSS), offering a novel solution to find innovative approaches for SMEs, for their identified challenges, technology utilization problems and skill-building needs to be solved. The CT DSS puts the power of technology adoption in the hands of SMEs, enhancing digital transformation journey, reducing digital blindness and minimizing need to wander clueless on the Internet, weeping around things they do not know. The system uses two working modes: minimal and expert, with six main stages. Our work describes the developed concept of the CT DSS for SMEs and presents the Internet versions of the developed tool and first public & operational field test results of the CT DSS.