The role of AI in understanding consumer buying motive in the farm implementation

"Unity in diversity" is beautiful feature for India, It has different cultures, language, customs, tradition, habits, at the same time India also go for development in Infrastructures, information technology, agriculture, etc. India is second largest Population country in the world, But India also suffer for many problem one of major problems about famers market accessibility & agricultural profitability.The agricultural sector can plays a pivotal role in sustaining security for food and economic development. Understanding the complex subtleties of agricultural purchasing decisions and motivations is essential for fostering sustainable agricultural practices and facilitating the growth of agribusinesses. This research aims to develop Artificial intelligence (AI) framework into the influencing agricultural choices when it comes to procuring farms impute, equipment, and services.