Web User Profiling using Fuzzy Signatures and Browser Fingerprinting

Accurately identifying and profiling users is one of the primary challenges of many modern web applications. This paper presents an approach for user profiling that utilizes Fuzzy User Signatures combined with browser fingerprinting techniques. Our approach analyzes users' web domain visit frequencies and categories to determine their preferences and behaviors. Fuzzy User Signatures provide a condensed representation of user activities, enabling a framework for assessing user similarity. This method can significantly improve web navigation experiences by allowing for personalized content and product recommendations. The approach has been evaluated on a dataset comprising users' web activities combined with browser fingerprints, achieving overall good performances.

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Publication Details

Published
2024-10-06
DOI
https://doi.org/10.1109/smc54092.2024.10831668
Primary Topic
Spam and Phishing Detection
Type
article
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article

Web User Profiling using Fuzzy Signatures and Browser Fingerprinting

Matteo Gaeta, Francesco Apicella, Francesco Flammini, Giuseppe D’Aniello et al.
Spam and Phishing Detection
article

Web User Profiling using Fuzzy Signatures and Browser Fingerprinting

Matteo Gaeta, Francesco Apicella, Francesco Flammini, Giuseppe D’Aniello, Luca Aliberti, Simone Salzano
article en

Abstract

Accurately identifying and profiling users is one of the primary challenges of many modern web applications. This paper presents an approach for user profiling that utilizes Fuzzy User Signatures combined with browser fingerprinting techniques. Our approach analyzes users' web domain visit frequencies and categories to determine their preferences and behaviors. Fuzzy User Signatures provide a condensed representation of user activities, enabling a framework for assessing user similarity. This method can significantly improve web navigation experiences by allowing for personalized content and product recommendations. The approach has been evaluated on a dataset comprising users' web activities combined with browser fingerprints, achieving overall good performances.

University of Salerno (IT), University of Applied Sciences and Arts of Southern Switzerland (CH), Dalle Molle Institute for Artificial Intelligence Research (CH)
Openalex Percentile: Top 59%
Spam and Phishing Detection
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