Theory and practice in training for public communication of science and technology: Perspectives on the creation of a professionalizing postgraduate programme in Mexico

Action and reflection are fundamental to the advancement of public communication of science and technology (PCST). Effective professional training in this field must integrate both theoretical knowledge and practical application, tailored to the local context. This study arose from an initiative to establish a professionalizing master's programme in PCST at the Autonomous University of Zacatecas, Mexico. Through a survey of 210 PCST practitioners across 28 Mexican states, this study identified pressing educational needs within the community. The findings revealed a strong demand for training in practical competencies, including science recreation activities, digital media and project development, alongside theoretical foundations such as science–society relations and narrative framing. These findings offer a basis for the creation of a specialized curriculum aimed at addressing gaps in PCST professionalization in Mexico, providing the opportunity for the master's PCST programme to become a crucial step towards formalizing the discipline in the region.