Communication perspective in sports journalism based on artificial intelligence

The purpose of the research was to reveal the communication perspective in sports journalism based on artificial intelligence, allowing us to know aspects related to artificial intelligence and sports journalism, its conception, functionality, ability to revolutionize the work field and its characteristics. Materials and methods: the work was located in the qualitative paradigm, using a phenomenological method with the support of hermeneutics. Regarding the information collection tools, in-depth interviews were used, which were applied to three professionals, two system engineers with extensive knowledge about artificial intelligence and a sports journalist with vast experience in handling technologies. that occupy artificial intelligence. As an instrument for collecting information, the field diary and a voice recorder from a Samsung cell phone model S22+ were used. To interpret the findings, the information was processed through triangulation of both source and authors. Findings: The informants considered that artificial intelligence never rests, it is always active, it is accurate to a large percentage. They also considered that artificial intelligence will never have the feelings or emotions of a human being. Conclusions: Artificial intelligence is a great tool that can help sports journalism grow in many facets. And the main recommendation of this work is aimed at sports journalists and future sports journalists, in investigating and learning about this new technology and applying it responsibly and accurately