POPULARIZATION OF ARCHEOLOGY THROUGH TV DOCUMENTARIES ( CASE STUDY OF ARKAIM )

The article considers the problem of popularization of archeology in the aspect of information refl ection in video content which belongs to the popular science genre and is intended for a mass audience. It off ers a brief overview of works addressing the topics of archeology refl ection in cinematography, allowing us to identify the main methods of interpreting meanings through certain principles of creating text, audio accompaniment and video sequence. It is proved that when creating fi lms about archeological sites, the authors resort to the method of realism, the essence of which is to copy nature, fi xing it on the screen without creating any illusions. Using the example of the fi lm “Arkaim” by the French director Jean- Michel Gautreau, the article considers the methods of visualization of an archeological site on the screen, by means of which a picture is being formed and allows the viewer to form his/her own understanding of this place value.