Effective neurolearning of english in university students through NLP

The article examines the impact of neurolearning on English language learning in the educational context of the Autonomous University of Nayarit. The research is carried out with 154 undergraduate students in International Business, distributed in morning and afternoon shifts. The main objective is to analyze how neurolearning techniques influence the development of language skills and academic performance of the participants. The methodology uses a survey administered through Google Forms, which includes eight items aimed at evaluating the students' perception of the effectiveness of neurolearning in their language learning process. The results indicate that students highlight the improvement in information retention, personalization of learning and the development of critical problem-solving skills. They also emphasize the importance of continuous feedback, which allows for real-time adjustment of study strategies, thus favoring a deeper understanding of the content. Thus, neurolearning emerges as a valuable approach to optimize English language learning in International Business students. Its integration into academic programs is suggested, with a particular focus on teacher training and the development of methodologies that ensure its effectiveness. This not only contributes to improving language skills but also enriches their preparation to face the challenges of a globalized professional context.