Application of Transport Demand Management in Addressing Economic Losses Due to Traffic Congestion (Case Study of Gilimanuk Port During the 2024 Eid Holiday)

Gilimanuk Port is the gateway connecting Java and Bali. During the 2024 Eid holiday, traffic congestion extended 3.5 kilometers from the port entrance to the Denpasar-Gilimanuk Road, causing significant losses in fuel costs and travel time for travelers. This study aims to apply Transport Demand Management (TDM) strategies to roads near Gilimanuk Port during the Eid period to mitigate travel time losses due to congestion. The research utilized secondary data, including road maps and passenger numbers during Eid, along with primary data from road inventory surveys, public transport availability surveys, and pedestrian facility assessments. The analysis covered road performance, value-of-time calculations, and TDM implementation. The results showed that 53% of outbound vehicles from Bali were motorcycles, while inbound traffic was dominated by four-wheel vehicles and trucks. To address these issues, the study proposed several recommendations: establishing a buffer zone, building parking facilities, enhancing terminal accessibility, increasing ferry frequency, and improving vessel capacity. Of these recommendations, constructing parking facilities emerged as the most effective solution, reducing travel time losses by IDR 9,069,192 per hour in the study area. This suggests that strategically improving traffic flow and facility management can significantly alleviate congestion at Gilimanuk Port during peak travel seasons.