Biosocial resources as a factor of tourist attractiveness of Chernivtsi region

Chernivtsi region has a rich recreational and tourist potential. Among the tourist «visiting cards» that represent the region as an attractive tourist destination are well-known historical, architectural and natural pearls of the region. These are, first of all, the Residence of the Metropolitans of Bukovyna and Dalmatia (a UNESCO World Heritage Site), Khotyn Fortress, the picturesque Bukovyna Carpathians, the cliffs of the Dniester Canyon, etc. Today, interest in the history and culture of all Ukraine as well as particular regions is growing in Ukrainian society. The greatest value of each state is its people. Therefore, the tourist attractiveness of Chernivtsi region can be enhanced by popularizing as tourist magnets memorable places associated with the life and activities of outstanding figures who had a significant impact on the socio-political, socio-economic, cultural and spiritual development of the region. The article is devoted to the study of the features of the use of cultural heritage monuments as a carrier of information about prominent figures. A quantitative and structural analysis of biosocial tourist resources of the Chernivtsi region has been conducted. Biosocial tourist resources that have a high tourist-attractive value and are the objects of primary display on the tourist routes of biosocial themes have been identified. Based on the quantitative analysis of the biosocial tourist resources, it was established that there are 203 cultural heritage sites related to the life and creative activities of famous figures in the Chernivtsi region. These are mainly houses where they lived, studied and worked, as well as burial places. Among the many objects taken under protection, the vast majority are the monuments associated with a large cohort of famous writers and cultural figures. Biosocial tourist resources can be used as display objects on sightseeing tours, as well as serve as the basis for developing appropriate thematic excursions and educational tours. Biosocial tourist resources contribute to the development of such types of tourism as educational, event (festival), «dark», pilgrimage (for example, trips to the burial places of spiritual and religious leaders), and if we are talking about outstanding figures of our time, then fan-tourism. Memorial museums and historical and cultural complexes have the highest tourist attractivness. Sights associated with the most famous natives of the region, who have made a significant contribution to the treasury of national and European culture, must be popularized as unique tourist attractions. The highly competitive tourist product should be created based on them. Keywords: biosocial tourist resources, cultural heritage sites, memorial museums, tourist routes.