Travel products of the tour operator Join Up! under state of war

In the context of a full-scale war, the Ukrainian tourism industry has faced the most difficult challenge since Ukraine's independence. The existence of the tourism industry in a time of war is contradictory. However, the Ukrainian tourism business was able to adapt to such terrible challenges and continued to exist. An example of one of the best tourism companies that has continued to operate, providing jobs, offering new tourist destinations, increasing flight programmes, etc. and helping the Armed Forces of Ukraine since the first days of the war is the Join Up tour operator. It is a multidisciplinary Ukrainian tour operator that has been present on the travel market since 2010. Join Up continues to operate in the most difficult conditions of the war and is a leader in various indicators. Today, the tour operator successfully operates in the markets of not only Ukraine, but also Latvia, Lithuania, Estonia, Moldova, Kazakhstan, Romania, and Poland. Therefore, our study focuses on the activities of the Join Up tour operator during the full-scale war and its current offers for Ukrainian citizens. Overall Join Up!'s ability to change and improve its marketing strategies has not only helped it to stay in the tourism market, but has also laid the groundwork for potential growth in the face of difficulties and for becoming a leader among competitors. The experience of the Join Up tour operator during the war is worthy of research, as it is unique and useful for the Ukrainian tourism industry as a whole. Keywords: tour operator, offers, package tours, flight programme, airport.