The Effect of Digital Marketing on Reducing Reverse Logistics Costs in Saudi Arabia's E-commerce Market: A Qualitative Study

As the e-commerce market in Saudi Arabia rapidly expands, so to do reverse logistics costs as a result of high return rates. This study specifically considers how digital marketing can help minimize these costs in the form of product returns and refers to techniques like correct descriptions, out-of-the-box promotions, post-purchase interaction etc. The research is qualitative in nature, the data collection had been executed with semi-structured interviews within logistics and e-commerce marketing professionals in Saudi Arabia. Digital marketing, we can logically infer from the study has a huge bearing on customer expectations and in turn redemption rates which ultimately leads to better return rates and reduced reverse logistics costs. Finally, the paper ends with a few ideas on how digital marketing might tip logistics performance and profitability in favour of e-commerce In Saudi Arabia.