Large Language Models for Decision-Making Enhancement in Tourism Package Customization

The tourism industry faces significant challenges in providing personalized travel recommendations that cater to diverse traveler preferences and needs. This paper presents an approach utilizing Large Language Models (LLMs), specifically the open-source LLaMA model, to enhance decision-making in tourism package recommendations. By integrating a comprehensive database of attractions, amenities, and activities, the proposed system generates tailored suggestions based on user profiles, including demographics, interests, and travel duration. The application of few-shot learning techniques in prompt engineering allows the model to effectively interpret user inputs and produce relevant recommendations with minimal examples. This research aims to demonstrate how LLMs can serve as powerful decision aids in logistics within the tourism sector, ultimately improving user satisfaction and streamlining the travel planning process.

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Publication Details

Published
2024-12-11
DOI
https://doi.org/10.1109/dasa63652.2024.10836343
Citations
1
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
1.13
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article

Large Language Models for Decision-Making Enhancement in Tourism Package Customization

Mohamed Manaouch, Adnane Souha, Abdeslam Jakimi, El Mahi Bouziane et al.
1 citations
Digital Marketing and Social Media
1.13
article

Large Language Models for Decision-Making Enhancement in Tourism Package Customization

Mohamed Manaouch, Adnane Souha, Abdeslam Jakimi, El Mahi Bouziane, Lahbib Naimi, Charaf Ouaddi, Lamya Benaddi
article en
1 citations

Abstract

The tourism industry faces significant challenges in providing personalized travel recommendations that cater to diverse traveler preferences and needs. This paper presents an approach utilizing Large Language Models (LLMs), specifically the open-source LLaMA model, to enhance decision-making in tourism package recommendations. By integrating a comprehensive database of attractions, amenities, and activities, the proposed system generates tailored suggestions based on user profiles, including demographics, interests, and travel duration. The application of few-shot learning techniques in prompt engineering allows the model to effectively interpret user inputs and produce relevant recommendations with minimal examples. This research aims to demonstrate how LLMs can serve as powerful decision aids in logistics within the tourism sector, ultimately improving user satisfaction and streamlining the travel planning process.

Université Ibn-Tofail (MA)
Decent work and economic growth
Openalex Percentile: Top 14%
Digital Marketing and Social Media
1.13
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Large Language Models for Decision-Making Enhancement in Tourism Package Customization — Mohamed Manaouch, Adnane Souha, et al. · (2024) | TGRS Research Map | TGRS