Role of Artificial Intelligence Applications on Engineering Decision Making: Mediation Effects of Value Co-Creation

To enhance decision making processes among engineering industries, the main objective of this research is to explain the role of AI-Enabled applications on decision making processes rely on the mediation effect of value co-creations determinants within engineering companies in Jordan. Based on a quantitative design, the target sample were asked to provide their perspectives in accordance with a questionnaire approach. The results of this study retrieved based on Structural Equation model method. The outcomes show that AI-Enabled applications confirm a positive influence on value co-creation determinants. Moreover, the results uncover that value co-creation determinants conform a considerable influence on decision-making processes. Furthermore, the outcomes discover that value co-creation determinants strongly mediate the relationship between AI-Enabled applications and decisionmaking processes. Lastly, the findings of this study provide new insights for managers and top management of engineering companies that investing in AI tools have an ability to offer various benefits and take attention toward reinforcing value co-creation as a strategic resource.