Research on the Assets Calculation Method of New Energy Vehicle Brand based on a hybrid model of projection tracking + computer simulation

As a crucial direction in the future development of the automotive industry, new energy vehicles have garnered significant attention from various automakers. Simultaneously, the assets of new energy vehicle brands are a key reflection of the strength of these enterprises. To accurately calculate the assets of new energy vehicle brands, this paper presents a calculation method. Initially, we construct a factor index set for calculating new energy vehicle brand assets based on the Web of Science and EI databases. This set includes three layers of factor indicators. Subsequently, we use weighted summation techniques and integer mapping methods to calculate the scores of third - level and second-level factor indicators. Next, computer simulation techniques are employed to calculate the initial parameters of projection tracking. Finally, based on the second-level factor indicators, we use projection tracking technology to calculate first-level factor scores. The results indicate that the scores of new energy vehicle brand assets align with reality. Thus, this paper provides an outstanding method for calculating the assets of new energy vehicle brands in the automotive industry, promoting the healthy development of China’s new energy vehicle sector.