Exploring Global Gender Gaps in the Blockchain Domain: Insights from LinkedIn Advertising Data

Blockchain technology has gained widespread attention through Bitcoin, but the blockchain domain is still striving to increase gender diversity and widely assess skills gaps by gender. There is limited awareness of women’s participation in blockchain, prompting this study to assess and explore global gender gaps in interests, skills, and professions within the field. By analyzing gender-disaggregated data from LinkedIn’s advertisement platform, we reveal that women are significantly underrepresented in blockchain compared to men, with the gender gap being even more pronounced than in the broader IT sector. This study delves into the volume, velocity, variety, veracity, and value that LinkedIn Ad data offers to assess gender gaps in the blockchain domain at a global level.