Choloflix: new consumer market on VOD platforms for Ecuadorian cinema

Choloflix has modernized and promoted the film industry in Ecuador. Since its appearance in 2020 during the mandatory confinement in the country due to the Covid-19 virus, it has been presented as an entertainment industry focused on the exhibition of purely Ecuadorian audiovisual content, managing to enter the Netflix consumer market and creating a new consumption square. This article proposes a comparative analysis of consumption between the VOD platforms Netflix and Choloflix, through instruments that allow to qualify and quantify consumption trends