A Study on Scalp and hair care behavior among Active senior women based on Care pattern and Self-diagnosis

This study aimed to investigate scalp and hair care patterns, as well as self-diagnosis practices, among elderly women aged 55 to 75. It also compared differences in care patterns and behaviors based on general characteristics and examined the correlations between self-diagnosis, satisfaction with scalp and hair health, and care behaviors to offer valuable insights for the scalp and hair industry. The analysis revealed that among the factors influencing hair and scalp care behaviors, those with experience in managing scalp and hair loss showed greater interest in their hair than those without such experience (p<.01). Regarding shampoo preferences, the most commonly used type was anti-hair loss shampoo, followed by natural shampoo and regular shampoo (p<.001). When it came to purchasing scalp and hair care products, beauty salons were the most popular source, followed by cosmetics stores, online shopping, and discount stores (p<.001). The study also found a significant positive correlation between self-diagnosis and satisfaction with scalp and hair health (p<.001). However, it noted that dietary habits had a significant negative impact on satisfaction levels related to scalp and hair health (p<.001).