Analysis of Satisfaction with ‘Rebuild Clinic’ Program

This study aimed to analyze the subjective satisfaction of both customers and service providers involved in the Rebuild Clinic Program, with the goal of exploring ways to optimize hair beauty services and develop marketing approaches to increase revenue. To achieve this, the study used SPSS 24.0 to conduct exploratory factor analysis for validity testing, reliability analysis with Cronbach's alpha, and frequency analysis of demographic characteristics and satisfaction with the Rebuild Clinic. Exploratory factor analysis was performed using orthogonal Varimax rotation, and Pearson correlation analysis was used to identify significant relationships between the factors. The findings are as follows: Regarding satisfaction with the Rebuild Clinic services, customers reported significantly higher satisfaction with the color service program compared to service providers. When analyzing satisfaction by gender, education, and age among all respondents and customers, there were some statistically significant differences. However, the correlations were weak, and satisfaction levels remained high regardless of demographic characteristics. For customers, only satisfaction with the Rebuild Clinic services showed a meaningful correlation with education level. These results suggest that both customers and service providers reported high satisfaction with the Rebuild Clinic Program. Therefore, improving the program’s structure and enhancing customer satisfaction with its effectiveness are likely to have a positive impact on repeat visits to beauty salons and contribute to increased sales.