FinTechs, BigTechs and diminishing bank franchise values: Stakeholder perspectives on a disruptive emerging financial ecosystem

• Unique & elite data shed light on the tensions among clashing managerial perspectives in the disruptive innovation domain. • The hegemony of banks is diminishing as disruptive innovation has led to the commoditisation of banking services. • Hyperlocal platformization & institutional ambidexterity confer a competitive advantage of who controls customer interface. • Money digitisation & data monetisation become dominant in defining a conclusive taxonomy of new business & income models. • We update and enrich the current literature on disruptive innovation in the emerging financial ecosystem.