Social Network Dynamics among Farmers Vis-à-Vis Knowledge Transfer about Rythu Bharosa Kendras (RBKs) Services

Background: Social networks critically shape agricultural practices and information dissemination in rural communities. In India, the Rythu Bharosa Kendras (RBKs) aim to enhance agricultural support by providing essential services at the village level. However, variations in farmers’ knowledge and utilization of RBK services often reflect differences in social network dynamics. This study explores how social network structures influence the dissemination of RBK information among farmers, addressing a gap in the literature. By identifying knowledge sources, mapping social networks and comparing network structures, the study aims to improve the effectiveness of RBKs and support agricultural development. Methods: The study, conducted during 2020-2023, employed an exploratory approach to assess social network structures among farmers regarding the transfer of knowledge about Rythu Bharosa Kendras (RBKs) services. A multi-stage sampling method was used: East Godavari district and four mandals were purposively selected, followed by random sampling of three villages per mandal and ten farmers per village, resulting in 120 respondents. Data collection involved structured interviews and focus group discussions to identify and classify sources of knowledge about RBK services. Social Network Analysis (SNA) was employed using UCINET and Netdraw to map and analyze these knowledge networks. Result: The study revealed that local interpersonal sources, such as village secretaries and agro-input dealers and technical staff of RBKs are primary knowledge sources for farmers regarding RBK services. High-knowledge farmers exhibit denser and more extensive social networks across all categories of knowledge sources. Technical staff of RBKs and online platforms are notably influential for high-knowledge respondents. Conversely, Assistant Directors and Joint Directors of Agriculture are least utilized.