CONCEPTUAL STRUCTURE OF LINGUOCULTUROLOGICAL ETIKET FORMULAS OF GREETINGS AND FAREWELLS IN ARABIC AND TURKISH

The peculiarities of speech etiquette in each language are determined by historical, cultural, social, cognitive, and religious factors. The study of greeting and farewell speech formulas in Turkish and Arabic is relevant for identifying key linguacultural meanings and concepts using conceptual modeling. The purpose is to analyze the linguistic and cultural conditioning of etiquette formulas in these languages. Linguacultural analysis of linguistic facts was used, along with elements of conceptual, communicative, comparative, and semantic analysis. Similarities include polite treatment of interlocutors, adherence to religious traditions, and hospitality. Differences lie in the degree of metaphoricality, imagery, and extended responses. The conclusions form ideas about the interrelations between core and peripheral linguacultural concepts, linguistic diversity, and invariance of etiquette formulas, their cognitive representation and role in shaping linguistic personality. The study contributes to understanding national mentality through the analysis of speech formulas. For its implementation, methods of linguocultural analysis of linguistic facts, as well as elements of conceptual, communicative, comparative and semantic analysis were used. The objective of the study is to identify general ideas about the main linguacultural features of speech etiquette using the example of greeting and farewell formulas in two languages, to analyze phrasal units and their communicative nature, to highlight the features of use and functioning in speech depending on the formal or informal style of communication, context and situation. The results presented in the article, the material allowed the authors to conclude that the study of speech etiquette of the Turkish and Arabic languages can be used to build associative links between different conceptual structures, as well as to analyze communicative processes and their national determinacy, to model linguacultural syntactic patterns for the purpose of further improvement and enrichment of the speech flow.