THE PROBLEM OF “IDENTITY» AND «ALIANATION» IN CULTURAL ANTROPOLOGY

The article is an analysis and research of the problem of “identity and alianation” in the context of cultural anthropology. The novelty of the article is the analysis of the opposition “own-others” through the prism of comparison and contrast of Kazakh and Japanese cultures. The objective of this study is to consider this issue as an important aspect of the study of socio-cultural relationships, identity and interaction between different groups of society in the flow of world historical processes. The purpose of this study is to conduct an in-depth review of ethnic, territorial, social, religious and cultural aspects of the formation of perceptions of “ their own” and “strangers” of Kazakh and Japanese peoples. In this article general scientific methods such as cultural-anthropological, historical-comparative method, also structural analysis were used. The results presented in this article emphasize the need for a comprehensive understanding of the interaction between “their own” and “outsiders” in different cultural settings. This understanding will help promote the acceptance of diverse sociocultural integration, contribute to the development of a more inclusive and tolerant society, and improve our understanding of how to effectively manage relationships between different groups.