Pukey Jocks: BBS Productions’ <i>Drive, He Said</i> (1971) and the Cultural Revolution in Sports

This essay uses BBS Productions’ Drive, He Said (1971) to consider how New Hollywood cinema and a cluster of campus revolt films contributed to activist critiques of American sport during the Vietnam era. Drive, He Said conceptualized a “pukey jock,” an athlete who was ambivalent about sport's stereotypical embodiment of establishmentarian values. In doing so, it created a template for the emergence of a new kind of politicized athlete that emerged in the 1970s.