Dynamique des énoncés scripturaux dans la production médiatique au Cameroun. Une analyse pragmatico- énonciative des articles de presse sur l’opération épervier et la présidentielle de 2018

This reflection focused on a perspective of discourse analysis and media stylistics aims to deconstruct the dynamics of scriptural statements in media production in Cameroon based on press articles on operation sparrawhawk and the 2018 presidential election. The objective is to understand press writing as the result of strategic construction aimed firstly at seducing readers, persuading them and secondly at mobilizing discursive mecanisms that contribute to guaranteeing certain credibility and objectivity. We opt fornthe dual pragmatic theory and enunciation in oder to show that the written press, whatever the context, is a system of social construction based on sentences and a particular and varied discursive style especially since communication fundamentally in societies is based on two levers, namely, language and speech. Starting from a set of articles takend from three privat diaillies, published between 2006 and 2018, we ultimately realize that the newspaper is an instrument for representing reality in which journalists get closer to readers by means of types of reported speech based on performative strategies of statements. The enunciative processes aim to act and make the reader react, capture their attention in order tobretain their loyalty in a competitive landscape. Communication fundamentally in societies and even in scientific standards is based on two levers, namely, language and speech. Language represents the social and codified aspect of language that is used for exchange. With regard to media communication, precisely the written press, the use of statements is such that only writings reach the public. Writing in this case is perceive as the result of a strategic construction aimed at seducing and persuading readers. This analysis aims to show that the written press, whatever the context, is a system of social construction, starting from sentences and particular and varied discursive styles. For this, what are the language mechanisms, both enunciative and stylistic, that participate in capturing the public? the pragmatic-enunciative approach stil allow us to show that the newspaper is an instrument for representating reality in which journalists get closer to readers by means of types of reported speech based on performative strategies of statements. It is a matter of emphasizing that journalists use emotional deviced to reach readers.