Enhancing Tacit Knowledge Acquisition in Advertising Design Through Case-Based Learning
Design disciplines contain a range of tacit knowledge that is difficult to articulate and deliver, such as the professional practices in the advertising design field. The research examined the acquisition of tacit knowledge among advertising design students, focusing on the challenges of articulating and transmitting professional practices within the industry. The research seeks to improve
Authors
- Kwt Tsang
- Yuet Kai Chan (ORCID: https://orcid.org/0000-0003-3419-4854)
- Henry Ma (ORCID: https://orcid.org/0000-0003-3910-8265)
- Kwok-Yi Chung
Publication Details
- Published
- 2025-01-16
- DOI
- https://doi.org/10.22492/issn.2759-7563.2024.29
- Primary Topic
- Management and Marketing Education
- Type
- article
- Field-Weighted Citation Impact
- 0.00